The monkey you don't want off your back

Posted by Claire White ¦ Business Tools

It only took me about half an hour to figure out the SurveyMonkey software, it's really simply designed and definitely meets the process 'P' as in the seven 'Ps' of the marketing mix.  The hardest part was trying to decide which way to format the question - should it be ranked, rated, multiple choice, single choice, one column, two column, three column... the options are endless.

You can link to the survey from Facebook, embed it into your website or send it to email recipients and the system tracks the responses (even linking them to the respondent when using the email tool)

And did I say it's free?  You can send around 10 questions in any format and only have to upgrade to the Pro version if you want to add branding, unlimited questions and lots of other functions.

Anyway, the free version is perfect for our riding club needs and we'll soon know what version of dangerous sport we'll be doing, how ridiculously early people make themselves get up in a morning to attend their favourite events and how poor we'll all be depending on the distance we'll be travelling to the venues that get the most votes.  

Could you be using SurveyMonkey in your business to gather useful information?

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